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(Credit: Chris Casella)

Micro Madness

Five new craft companies are brewing up the next big local business boom

By Travis Hoewischer

Published July 1, 2012

It was a Tuesday night this January when Dan Cochran saw a man pulling up to the back door of his Four String Brewery in Grandview, an Italian gentleman on a 10-speed.

The man introduced himself, but it wasn’t necessary: Cochran knew instantly that he was face-to-face with one of the characters in his own personal hop odyssey.

It was Angelo Signorino, brewmaster at Barley’s Brewery in Columbus and, unbeknownst to him, the man who sold Cochran the ingredients for the first batch of beer he ever brewed.

In 1994, as an employee of the Old Home brew shop in Clintonville, Signorino helped Cochran get his start as a hobbyist with an extract batch of English bitter; nearly two decades later, the curious fellow beer nerd was ready to chip in again.

“He said, ‘Are you mashing at 6:30 p.m. on a Tuesday?’” Cochran said, laughing. “He immediately grabbed a bag of grain and started helping me.

“That set the tone for me to keep this positive culture going between local brewers.”

Over twenty years after Columbus Brewing Company kick-started the local craft beer industry in 1988 (the highly successful Barley's Brewing Company opened a few years later), many of their former employees and mentees, along with other savvy long-time brewers, are crafting the next great entrepreneurial movement in Columbus.

What's on Tap

The New Brews
Four String Brewing Co.
Zauber Brewing Co.
Seventh Son Brewing
BRU (Brew-On-Premise)
Actual Brewing Company

Comments

saywhat @ 07/03/2012 08:39 pm

Is it called "Actual Brewing" so people don't confuse it with "Actual Marketing", considering the "Actual Business" these 2 slicksters haven't accomplished? Nice photoshoot, tool.

CardinalBuckeye @ 07/10/2012 02:05 pm

Say what? Somebody's got issues.

saywhat @ 07/11/2012 07:44 pm

Maybe...but, follow the pub these whores are getting versus the actual beer sold.....its a joke....but probably a bigger indictment on the Columbus "scene" magazines and blogs.

Fred Lee @ 07/13/2012 06:56 pm

Hi Saywhat, We're at the mercy of the federal government on when we can sell our beer. We've been waiting on our license for over a month and they still can't tell us that they've received our packet. In all fairness, the government has seen a huge increase in licenses and 1,989 total breweries operated for some or all of 2011, the highest total since the 1880s. We're not here to be a marketing machine, making beer takes patience and an unbelievable amount of work. I'd love to have you down to the brewery sometime and you can sample some of our beers and maybe you'll call me a whore to my face. Fred Lee, Co-Founder, President The Actual Brewing Company.

Wizard of Saaz @ 09/13/2012 03:59 pm

Fred, I am excited to see the brewery this Monday with SODZ. But, what's wrong with being a marketing machine? You can make the best widget in the world/region/city/neighborhood, but if you can't get people to buy it, you're sunk. If you love making your beer, why not do everything you can to insure its success? @Saywhat is your advice for startups that they should take the risk of sinking their money and hardwork into a new venture and then not promote it every way possible? Should they abandon a creative and funny marketing campaign and try to do stuff that doesn't make them stand out? When did blending in with the competition rather than standing out become the name of the game? I love the twisted humor that shows up in their marketing. I can't tell you the taglines from other local breweries but I won't soon forget "Work Smart. Drink Smart. F**k You." I don't know them and haven't tried their beer, but I will when... more
Fred, I am excited to see the brewery this Monday with SODZ. But, what's wrong with being a marketing machine? You can make the best widget in the world/region/city/neighborhood, but if you can't get people to buy it, you're sunk. If you love making your beer, why not do everything you can to insure its success? @Saywhat is your advice for startups that they should take the risk of sinking their money and hardwork into a new venture and then not promote it every way possible? Should they abandon a creative and funny marketing campaign and try to do stuff that doesn't make them stand out? When did blending in with the competition rather than standing out become the name of the game? I love the twisted humor that shows up in their marketing. I can't tell you the taglines from other local breweries but I won't soon forget "Work Smart. Drink Smart. F**k You." I don't know them and haven't tried their beer, but I will when I have the opportunity. What happens after that depends on the intersection of their beer and my own preferences, but they will already have won one of the biggest battles. less

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